https://www.elizabethbeltran.com/musings daily 0.75 2021-01-21 https://www.elizabethbeltran.com/musings/fivethingsuxdesignersandteachershaveincommon monthly 0.5 2021-02-01 https://www.elizabethbeltran.com/about daily 0.75 2021-02-01 https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/60188b27f519bd49a92f870c/1612221243971/IMG_0525.jpg About https://www.elizabethbeltran.com/contact daily 0.75 2021-01-27 https://www.elizabethbeltran.com/testimonials daily 0.75 2021-02-10 https://www.elizabethbeltran.com/casestudies daily 1.0 2021-01-31 https://www.elizabethbeltran.com/casestudies/treehouse monthly 0.5 2020-12-04 https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc4b54f3c6ccf69f3f3d35f/1606727026641/Artboard.png Case Studies - Treehouse https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc9c726e4017829c16a7bcf/1607069920610/CA+Treehouse.png Case Studies - Treehouse https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc9e31e9c93c058c48724cf/1607066427757/Treehouse+Persona%402x.png Case Studies - 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YONYC.org https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc7d9f7e2d0360af45a3610/1606933009209/Screen+Shot+2020-12-02+at+1.15.29+PM.png Case Studies - YONYC.org https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc7c4269dfc2a40452ce51a/1607058525401/Screen+Shot+2020-12-02+at+11.43.01+AM.png Case Studies - YONYC.org Style Guide https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc7c8372b4aac18447439d2/1606928446586/Screen+Shot+2020-12-02+at+12.00.26+PM.png Case Studies - YONYC.org https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc7c7eb0a80c24503dceb0b/1606928376378/Screen+Shot+2020-12-02+at+11.58.35+AM.png Case Studies - YONYC.org https://www.elizabethbeltran.com/casestudies/tailoar monthly 0.5 2020-12-04 https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc095b21972c46e3cb8fe6d/1606457436435/TAILOAR%2Blogo.jpg Case Studies - TAILOAR https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc5ca77bc819f1cf4a174af/1607067681478/CA+TAILOAR.png Case Studies - TAILOAR https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc0c27008845d0924a821b8/1606468252263/Screen+Shot+2020-11-27+at+3.03.59+AM.png Case Studies - TAILOAR Customer Journey Map https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc0c2211972c46e3cbc0f7c/1606468169973/IdaPersona7.22.png Case Studies - TAILOAR Persona https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc7a53b1d689b68bfa28523/1606919502295/Screen+Shot+2020-12-02+at+9.28.47+AM.png Case Studies - TAILOAR https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc7b8d95060c93fcd8848e0/1612050969501/Screen+Shot+2020-12-02+at+10.54.53+AM.png Case Studies - TAILOAR We updated the language in the instructions and broke up the measuring process into step-by-step instructions to provide additional guidance and build trust in the process. https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc7a8185fecd2174b66e41d/1612050922809/Screen+Shot+2020-12-02+at+9.43.09+AM.png Case Studies - TAILOAR We created less friction for the user by breaking up the opening screen into several steps. https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc7add9bfb90028be59eace/1612050940171/Screen+Shot+2020-12-02+at+9.37.56+AM.png Case Studies - TAILOAR In our user testing, users turned up the volume on their phone but didn’t realize their phone was not off silent. This design ensures they are able to hear the noise during the measurement process. https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc7a562b2fa4660c8daf2d3/1612050932824/Screen+Shot+2020-12-02+at+9.29.09+AM.png Case Studies - TAILOAR By implementing step-by-step instructions and an audio guide, the user completes this process correctly on the first try, reducing user error and ensuring that they are prepared to measure. https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc7a9086beae454316d99f6/1612050946223/Screen+Shot+2020-12-02+at+9.47.23+AM.png Case Studies - TAILOAR Taking into account user feedback on gender neutrality so we picked a more neutral diagram. As users select what they want to measure a bold green line will provide confirmation. https://static1.squarespace.com/static/5fbe232d239b0722911ff76f/t/5fc7acaba907d7439ce2dee3/1612051012120/Screen+Shot+2020-12-02+at+10.02.54+AM.png Case Studies - TAILOAR Try It First takes you to a two-point measurement where we ask the user to measure their sleeve length in a practice.